Desk2Deal is a modern, all-in-one dealer management system (DMS) built by a small, independent team for independent dealers. Our mission: transparent pricing, no lock-in, and software dealers actually own.
We're not a legacy vendor with decades of technical debt and lock-in contracts — we started fresh to build the DMS we wished existed: CRM, desking, F&I, e-signatures, VIN intelligence, inventory, and analytics in one fast, affordable platform.
Where we are right now: Desk2Deal is in Open Beta. The platform handles real deals, documents, signatures, inventory, and CRM today, and we're refining it hand-in-hand with our first 100 founding dealers before a wide launch.
What we believe: pricing should be published, not quoted. Users should be unlimited, not billed per seat. Your data should be exportable any day, in full — no lock-in, no ransom.
Frequently Asked Questions
Who is behind Desk2Deal?
Desk2Deal is built by a small, independent team focused entirely on modern dealer software. We're not a legacy vendor with decades of technical debt and lock-in contracts — we started fresh to build the DMS we wished existed. We're currently in Open Beta, developing hand-in-hand with our founding dealers.
Is Desk2Deal production-ready?
Yes. The platform handles real deals, documents, signatures, inventory, and CRM today. We're in Open Beta to refine it with real dealer feedback before a wide launch — which is why founding dealers get it free during Beta and 30% off for life afterward.
How is Desk2Deal different from CDK or Reynolds?
Desk2Deal is cloud-native, publishes its pricing ($0–$399/month flat), includes unlimited users, and runs month-to-month with full data export. Legacy DMS platforms are typically quote-priced, per-user billed, and contract-bound.