Frazer has earned its reputation: it's affordable (publicly listed from about $99/month as of mid-2026), simple, and backed by well-liked support — thousands of independent lots run on it happily. If a straightforward desktop DMS is all you need, Frazer is a fair choice.
Desk2Deal is the cloud upgrade path for dealers who've outgrown the desktop: work from any device on the lot or at home, capture leads and follow up automatically with a real CRM, collect ESIGN-compliant e-signatures instead of printing, and let the GPT-4o assistant create deals and run reports by chat.
The economics stay independent-dealer friendly: a free plan to start, flat monthly pricing from $79 with unlimited users, no long-term contract — so moving up from desktop software doesn't mean moving into enterprise pricing.
Migration is guided during Open Beta: bring your inventory over via CSV import, set up your document templates once, and keep full CSV/JSON export rights forever. Month-to-month billing means Frazer-style flexibility, in the cloud.
Frazer is trusted by 17,000+ independent dealers with affordable pricing starting at $129/month. Desk2Deal adds built-in CRM, e-signatures, and advanced deal automation on top of core DMS features.
Desk2Deal vs Frazer DMS — Feature Comparison
| Feature | Desk2Deal | Frazer DMS |
|---|---|---|
| Cloud-Based (Access Anywhere) | ✓ | Hosted option ($199/mo) |
| Built-in CRM | ✓ | ✗ |
| Electronic Signatures | ✓ | ✗ |
| VIN Decoder | 100+ fields | Basic |
| Digital Deal Jackets | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Mobile App | Fully responsive | Frazer Sidekick app |
| Deal Documents & Forms | ✓ | Thousands included |
| Inventory Management | ✓ | ✓ |
| BHPH / Buy Here Pay Here | ✓ | ✓ |
| Full Accounting Suite | Coming soon | ✓ |
| Desking | ✓ | ✓ |
| Multi-Location | ✓ | ✗ |
| Data Import & Export | CSV import/export | 200+ partners |
| Pricing | From $79/mo | From $129/mo (Desktop) / $199/mo (Hosted) |
Common Frazer DMS Challenges Dealers Face
- No built-in CRM — customer relationship management not included
- No electronic signature capability — still requires printing and scanning
- No automated deal jacket creation or workflow automation
- Desktop version requires Windows and local installation
- Limited advanced analytics and real-time profit tracking
- No multi-location management from a single platform
Why Dealers Choose Desk2Deal
- Built-in CRM captures and nurtures every lead automatically
- Electronic signatures eliminate printing and scanning
- VIN intelligence with 100+ data points and recall checking
- Automated deal jacket creation with compliance documents
- Real-time analytics and profit tracking dashboards
- Multi-location support from one dashboard
- Cloud-native — no local installation or Windows requirement
- Onboarding assistance with guided data import
Frequently Asked Questions
Is Desk2Deal harder to use than Frazer?
Frazer is known for its simplicity and excellent customer support (trusted by 17,000+ dealers). Desk2Deal adds powerful features like CRM, e-signatures, and automation while maintaining an intuitive, modern interface.
Can I import my Frazer data into Desk2Deal?
Yes. We can import your Frazer inventory data (including photos), customer records, and deal history. Our team guides you through the entire migration process.
Is Desk2Deal worth the price difference vs Frazer?
Frazer starts at $129/month (desktop) or $199/month (hosted) and is excellent for core DMS needs. Desk2Deal starts at $79/month and adds CRM, electronic signatures, workflow automation, and advanced analytics. The value depends on whether your dealership needs these additional capabilities.
Does Frazer have a cloud option?
Yes — Frazer offers 'Hosted Frazer' starting at $199/month, which runs on a remote cloud server. Desk2Deal is cloud-native from the ground up, meaning every feature is designed for browser-based access on any device.
Can I still use Frazer-style forms?
Yes. Desk2Deal's template system lets you recreate any form layout. You can also use our pre-built templates that cover all standard dealership forms.