Dealer Form Builder

Create lead capture forms, customer surveys, contact forms, and trade-in requests in minutes. Share via public URL or QR code. Every submission flows directly into your CRM.

Most dealerships cobble together Google Forms, Typeform, or random WordPress plugins for lead capture — and none of them connect to the DMS. Submissions end up in someone's inbox, get lost, or require manual data entry. You're paying for third-party form tools that don't integrate with how you actually sell cars.

Desk2Deal's built-in Form Builder eliminates this entirely. Create any form you need, share it with a public link or QR code, and every submission lands directly in your CRM — ready to be assigned, followed up on, and tracked. No exports, no copy-pasting, no missed leads.

Create forms, share them anywhere, and collect submissions directly in your CRM — no third-party tools needed.

Key Features & Benefits

• Lead Capture Forms — Collect name, phone, email, and vehicle interest from website visitors. Every lead goes straight to your CRM pipeline.
• Contact Forms — Let customers reach you with questions, service requests, or general inquiries. No more missed emails or voicemails.
• Customer Surveys — Send post-sale surveys, CSI feedback forms, or satisfaction questionnaires. Track responses and improve your process.
• Trade-In Requests — Capture vehicle details, mileage, condition, and customer info for trade-in appraisals before the customer even visits.
• Test Drive Requests — Let customers request test drives online with their preferred vehicle, date, and time. Manage scheduling from your dashboard.
• Event Registrations — Hosting a sale event, open house, or community day? Create a registration form and track RSVPs in your CRM.
• Drag-and-Drop Editor — Build forms visually with blocks. Add, remove, and reorder fields without touching any code. See a live preview as you build.
• 15+ Field Types — Text, email, phone, number, date, textarea, select dropdowns, radio buttons, checkboxes, file uploads, headings, and more.
• Public Shareable URLs — Every form gets a unique public link. Share it anywhere — email, text, social media, or embed it on your website.
• QR Code Generator — Generate a QR code for any form instantly. Perfect for print ads, business cards, flyers, lot signage, and events.
• Mobile Responsive — Forms look great on every device — phones, tablets, and desktops. Customers can fill out forms anywhere, anytime.
• CRM Integration — Every submission is stored in your Desk2Deal CRM. No third-party tools, no CSV exports, no manual data entry.
• Customizable Design — Set your submit button text, success message, form description, and optional redirect URL after submission.
• Submission Tracking — View all responses in a centralized dashboard. Filter by date, status, or form. Export data when you need it.
• Analytics & Insights — Track form views, submission rates, and conversion metrics. Know which forms drive the most leads.
• Multi-Channel Sharing — Share forms via direct link, QR code, email campaigns, social media, or embedded iframe on your website.
• Success States — Show a custom thank-you message after submission or redirect customers to a specific page on your website.
• Advanced Settings — Configure required fields, validation rules, placeholder text, and field-specific options for complete control.
• Create — Open the Form Builder, add field blocks, configure options, and name your form.
• Preview — See exactly how your form will look to customers before publishing.
• Share — Copy the public link or generate a QR code. Share it anywhere — online or offline.
• Collect — Submissions flow into your CRM automatically. View, filter, and follow up from one place.

Frequently Asked Questions