Choose the right Desk2Deal plan for your dealership. Flexible pricing with no per-user fees and no long-term contracts.
No per-user fees ($0 vs $50-$200/user at CDK/Reynolds). No setup or training fees ($0 vs $5,000-$25,000). Month-to-month billing (no 3-5 year lock-in contracts).
CDK and Reynolds charge $2,000-$10,000+/month for DMS, plus $500+/month for e-signatures, plus $500-$2,000/month for CRM — all included in Desk2Deal at a fraction of the cost.
Key Features & Benefits
- Free Tier — $0/month — 40+ interactive tools including VIN decoder, payment calculators, signature pad, and more. 10 deals/month, 1 user, no credit card required.
- Starter — $29/month — Full DMS for small dealers: CRM, lead management, deal jackets, e-signatures, VIN intelligence, inventory management, and unlimited users.
- Professional — $79/month (Most Popular) — Advanced features: desking & F&I tools, workflow automation, custom templates, multi-location support, advanced analytics, and API access.
- Business — $199/month — For growing dealer groups: everything in Professional plus dedicated support, priority features, and expanded limits.
- Enterprise — $399/month — For large dealer groups: dedicated account manager, custom integrations, white-label options, SLA guarantee, on-site training, and 24/7 phone support.
Frequently Asked Questions
How much does Desk2Deal cost?
Plans start at $0/month (Free tier with 40+ tools and 10 deals/month), $29/month (Starter), $79/month (Professional — most popular), $199/month (Business), and $399/month (Enterprise). No per-user fees, no setup fees, and no long-term contracts.
Are there per-user fees?
No. Unlike CDK ($50-$200/user/month) and Reynolds & Reynolds (similar pricing), Desk2Deal charges a flat monthly rate with unlimited users on all paid plans. A 10-person dealership saves $6,000-$24,000/year on user fees alone.
Is there a free trial?
Yes. The Free tier is permanent — not a trial. You get 40+ tools, 10 deals/month, and 1 user forever at $0. Need more? Upgrade anytime with no commitments. Cancel monthly paid plans anytime without penalty.
How does Desk2Deal compare to CDK or Reynolds pricing?
CDK and Reynolds charge $2,000-$10,000+/month for DMS alone, plus additional fees for e-signatures ($500+/month), CRM ($500-$2,000/month), and per-user licenses. Desk2Deal includes all of this starting at $29/month — typically saving dealers 80-95% compared to legacy providers.
Can I switch plans later?
Yes. Upgrade or downgrade at any time with no penalties. Changes take effect on your next billing cycle. All your data, templates, and configuration are preserved when switching plans.